I’m a Communication Design student at Texas State with a minor in Mass Communication. Through both of these courses of study, I’ve learned everything from art direction to coding to the history of advertising, but it’s become increasingly apparent to me that the most important thing is community. The people for whom we design, program, and advertise are the deciding factor in whether or not something is successful. On paper a concept could be great, but if it doesn’t help whom it’s supposed to help or accomplish the goal it’s meant to accomplish, it’s meaningless. Design, in a few words, is problem solving in an aesthetically pleasing way, and I bring that mentality to everything I encounter.
This excerpt from the First Things First Manifesto written by industry-leading designers was a big part of my inspiration to give my time to ABC this summer:
“The profession’s time and energy is used up manufacturing demand for things that are inessential at best….There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural interventions, social marketing campaigns, books, magazines, exhibitions, educational tools, television programs, films, charitable causes and other information design projects urgently require our expertise and help… We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication – a mindshift away from product marketing and toward the exploration and production of a new kind of meaning.”
I’ve always had the heart to help others, and ABC’s mission to help people develop writing skills that will be used for the rest of their lives really caught my attention. I’m not a writer by trade, but the opportunity presented itself for me to help out in other ways that will ultimately promote awareness of programs, better communicate with current supporters, and visualize their mission. I’m really excited to see what the summer holds!